Take Advantage of Projector Technology to Increase Profits

Selling large prints is the key to increasing profits in a photography
business. While a photographer may make $40-$50 dollars on an 8X10, she
will likely make $800-$1200 on a 24X30. In order to sell large prints for
thousands of dollars, a client must see the value of a larger print. While
some clients already see the value, others need a demonstration to see the
value. Technology can provide that demonstration.

When sitting down with a client to show them their pictures, a photographer
should utilize a computer and projector to create an atmosphere in which a
client can be emotionally tied to the pictures. Imagine sitting down with a
client in a dark room, on comfortable chairs, with soft music in the
background. The first of the family’s pictures is projected in high
definition up on a canvas screen almost the size of a large wall. You
explain to the client that you understand that they may not be looking to
purchase a $6000 print this size, but that you want to project it at that
size so they can see the details. They become accustomed to seeing larger
than life pictures of their family. You proceed to show them their pictures
pointing out the virtues of each shot. You help them decide on shot that
best expresses their family. You now say it’s time to decide which size
would look best on their wall. You get on your computer and adjust the size
of the picture down to an 8X10. After the larger than life demonstration,
that 8X10 is looks awfully small. Through out your presentation you work in
the idea that most families only have family portraits a couple times in a
life time.

You have now created a situation where they perceive the value of a larger
print. The client will likely not purchase the large size you demonstrated
at first on the screen, but they will likely upscale to something
significantly larger than that puny looking 8X10. By creating the above
scenario, you will increase the size of your prints that are sold and thus
increase your revenue and profits.

Vanessa Honda is a Huntington Beach Photographer who specializes in wedding, portrait, and seniors photography.

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