Product Promotion Using an LED Projector

Product promotion is as important as manufacturing a quality product.
Quality of a product is what which always wins the satisfaction of a
customer. Manufacturing a product to the quality standards is the first
winning step. Secondly the product awareness should reach the customer who
is in search of it. A product which doesn’t reach its wanted customers is a
failure. Gaining customer satisfaction and building communication link
between sellers and buyers which can influence the customer to buy the
product is most important. A customer always makes a choice only among the
promotional products. Reaching potential customers with product details and
specification of standards can be made possible by accurate product
promotion.

There are many promotional advertising means through which the product can
be promoted. It can be through media, advertisements or through the modern
internet. Though many new means prop up day to day, the buyer is always
influenced by one to one presentations and demonstrations. When it comes to
presentations, making it attractive and understandable and clear to the
customer becomes a high priority job. A laptop or few brochures can be used
to show the product pictures and videos. But when the product videos are
viewed on a big screen the potential buyer is really impressed, develops
faith in the seller’s voice and arrives at a purchasing decision. Now to
view the details on a big screen the sales person or the marketing
executive needs to carry a projector along with product related videos and
details. As the executives approach multiple customers of different
locations carrying a mini Led projector which is small in size which has
all the functionalities makes the sales people very comfortable.

Led Projector in Real Estate: The products of Real Estate are all flats and open spaced plots in remote
areas. In order to reach the requirements of the customer the sales
executive can show videos of ventures they deal with at multiple locations
using a Led Projector. By using a Led projector the customer feels the
presence of the places he is viewing and the customer can think of making a
decision which location and flat/plot suits his requirement. After the
customer’s choice of places then a field trip can be made to show all the
customers who are choosing the same location. This reduces the travel
expenses of the company of taking individual customers to see the locations
for choosing.

Promoting investment plans : The products of investment plans or insurance products cannot be seen.
They are a few calculations on paper which need an explanation through an
executive. When the presentations are displayed on the wall the customer is
much focused on the plans the executive is telling him along with the
pictures and videos. As the plans include monthly payment schemes (SIP),
quarterly, half yearly and yearly plans with onetime payment plan. The
premium amount has to be calculated depending on the customer’s selected
plans, amount and mode of payment. With a Led Projector the executive can
toggle around different products and give the amount the customer has to
invest in various plans.

Promotion of Home appliances: The air coolers, refrigerators, A/Cs and washing machines all these home
appliances are of bigger size and of many different bands, each have a
unique functionality. The customers can be made clear with big pictures
which can clearly be explained and persuade the user in making a decision
to buy or to make a visit to the showroom to have a better vision of all
the products.

The Small Led projector can be connected to Video conferencing and exotic results can be made
possible worldwide in a productive promotional conference. Using a Led
Projector the salesman can be the person who is to be approached and talked
to for all the clarifications. Forgetting the days when the sales
executives were unwanted people. The Led Projector a tool bringing the joy
of sales and being a sales executive.

The author Shelly Desuza is working as a SEO at Peoplelink Corporate
Solutions Pvt. Ltd., a leader in Video Conferencing software , also sells audio conferencing and multimedia products like Small Led
Projectors and the Interactive White Boards.

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