After decades of the same old methods being used to market their products,
there remains only one question which still rages across advertising
agencies and marketing boardrooms across the world. What next? Interesting
banners, colorful leaflets, and seminars have all been used to their
fullest extent possible. Every ounce of creativity has been used by
advertisers to extract everything that they can out of these mediums.
Use of the digital medium has been a very recent phenomenon that has
yielded exceptional results. Television sets, LCD screens, plasma display,
video walls, computer screens and video projectors have been used on a wide
scale in exhibits, shows and other such places for companies to market
their products. Digital media can easily be set up almost anywhere and
offers a better experience for consumers than the traditional banners and
Interactive media is something that people have gotten accustomed to and
have taken to it with a lot of excitement. But there are a lot of
constraints while putting it up. Firstly, as a rule of thumb, display units
of sizes higher than the standard ones need a very high resolution to
display the images properly. Also the cost of such large display units
might strain your budget considerably, not to mention the difficulties
involved in transportation and installation.
That is why video projectors are becoming more popular with companies in
recent times. Digital video projectors are capable enough to be used in a
fixed place like a home theatre or a club house and are sturdy enough to be
used in public places like exhibitions and presentations. They are so easy
to use that they can just be connected to a video input device and
displayed on any plain surface. There are also specialized screens
available, but it is not critical to its usage as such.
The places where you can use digital projectors are only limited by your
imagination. One can whip out a projector at a short notice, connect a few
wires and voila, you are on.
One such instance that was observed recently was at a gig by a very popular
rock band. With crowds turning up in unimaginable numbers, it became
difficult for the organizers to give everyone the ‘live concert’ experience
that they yearned for. So, they got a couple of huge screens put up at a
few places and had several high resolution projectors feeding them live
video recorded from cameras. Needless to say, the crowd was at a constant
high getting a real ‘close’ look at their favorite performers.
These projectors are not that expensive either. If you can’t afford to buy
one for your weeklong exhibit, just hire one. There are several companies
offering you a wide range of projectors at amazing rates. So, the next time
you have an exhibition or a show, you know what to do to give your stall a
little edge ahead of your competition.
Rentfusion’s Projector rentals process is designed to be convenient, competent and time saving. Call Rentfusion for your digital projector, infocus projector rentals requirements to be
used for both Video and Data presentations.
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